I am answering this question because some body has asked me to answer this. I don't really understand how the economy works, I am answering this question because I believe many people raise this question thinking IPL is a waste of money, a burden on Indian economy and should be sidelined.IPL is an extravagant event, but that does not hinder it from having positive contributions on Indian economy. The present day economies are too inter-related to do acase to case basis study. I will list down possible contributions of IPL to Indian economy,
1.Temporary/Permanent Employment opportunities: If we have to organize an event as big as IPL, we need a lot of support staff, not only for the teams but also for the venues that organize them. IPL has been controversial, but so far I have never heard about anywrong handling(read under paid/ abusive behavior) of support staff in the media. Immediate gains are forthe various low profile artists (in some cases cheer leaders) who perform in between the matches and to many people in modeling, looking out for a career as a TV anchor. I am not sure if I remember correctly, the famous IPL shows anchor Gaurav started getting attention due to IPL 2008.
2.Advertisements/Marketing Agencies:There is a lot ofbranding happening during the IPL. I can probably say some budding companies choose IPL to advertise their brand and have been pretty successfulat doing so. The revenues earned by the broadcasting channels from advertisements are/can be diverted into encouraging other form of arts. The tickets sales have been outsourced to many organizations like bookmyshow, Cafe Coffee day, Reliance, etc.. giving an alternative avenue for these organizations to grow indirectly helping out our economy.
3.Tourism/City Branding:Tourism in India is still in it's nascent stages, IPL with a great international fan following is actually helping this cause by showcasing the touristic aspects of the cities and it's nearby areas. It is also a good platform to attract international investors to invest some of their capital in a particular city. I don't know of any such case so far, but one of the reasons why countries bid for Olympic games is this and I see no reason why this cannot be extended to the case of IPL.According to me, IPL is encouraging the Indian Middle Class, known for their conservative spending nature to spend on non-essential things. This change will help out a lot of cosmopolitan cities in the future in many aspects, encouraging many enterprising activities which are necessary for a developing world.P.S: I find it offensive as a cricket/sports fan whenever I have to answer these questions, I have never seen people asking similar questions on how an annual music event/*some art considered classical* event contributes to any countries economy. IPL is another event showcasing an art called cricket (now cricket purists, don't bug me saying IPL is not cricket, cricket istoo diverse for you to understand that IPL is also cricket) and it is not right to think about the economic contributions from arts.
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